During a motivational workshop held for their contractors, sales and marketing specialists, AJG Direct delved into the reasons why maintaining a positive attitude can dramatically transform an outcome for the better. 

London’s growing marketing agency, AJG Direct recently held a motivational workshop for the firm’s sales contractors, with the goal of explaining the power of positive thinking. AJG Direct regularly host such workshops to continue the professional and personal development of their team and to ensure productivity remains high.

AJG Direct believes that a positive attitude (and as a result, positive thinking) is critical in the sales and marketing industry because when applied, it is the key to success.  It’s widely recognised that one of the reasons why people are successful in business is because they can overcome challenges.  Research by the psychology professor, Barbara Fredrickson, has found that individuals who think positively have a much greater capacity to take on board new information, improving their perspective and ability to tackle problems and challenges therefore ultimately increasing their chance of success.

Business activities from AJG Direct are in the outsourced sales and marketing industry, so positive interaction with both clients and customers is essential to the firm’s success. The workshop demonstrated that positive-thinking entrepreneurs who are interacting with their customers directly are more likely to make sales because positivity is infectious and makes for a much better buying experience.

‘One of the most valuable lessons that we as entrepreneurs can learn is the ability to monitor your attitude and the impact that it has on work performance, relationships and success’ said entrepreneur and Managing Director of AJG Direct, Paul Gillett. ‘Business and the journey to achieving life goals is filled with ups and downs, but the key is to realise that it’s not what happens that matters, it’s how a person decides to respond. By responding with a positive outlook, the chances of success increase massively’ added Paul Gillett.

AJG Direct is one of the UK’s most successful direct sales and event marketing firms.  Through in-person communications, AJG Direct offer brands effective marketing solutions that boost sales and increase brand awareness.  The company encourage positive thinking as one of the most influential factors when aiming for business success.

Source: https://www.business.com/articles/the-power-of-positive-thinking-in-business