Sales and marketing firm AJG Direct has revealed their top goal setting techniques for businesses looking to set new goals for the New Year.
AJG Direct believe that this is the perfect time to look at how the year has gone and revisit previous goals in order to make a plan for the New Year. The firm believe that it is vital to have new strategies in place that keep up with the new trends and also set new goals that push limits and motivate the business to push forward. AJG Direct states that without these goals in place it could be difficult to come back from the festive break and be motivated to start working hard. However, with a plan in place everyone knows what they are working towards and can get in to a positive frame of mind.
AJG Direct has outlined their top 3 goal setting techniques:
Set goals on a department-by-department basis
Each team needs their own set of goals, AJG Direct recommends focusing on three tasks for an entire business and breaking these down into market, sell and service. The firm believes that if every department understands their focus this will come together as a collective goal.
Maintain a reporting system
To manage leads and customers AJG Direct recommends a customer relationship management system. The firm outlines that reporting is a core function to look over month-by-month results for marketing, sales and service. Reporting will help businesses to see results, fix any problems and set new goals.
Communicate to everyone at once
The firm recommends regular meetings that involved everyone within the company. This gives each department the chance to provide updates on what they have worked on for the last month and what is being worked on this month. Communicating with the whole organisation also means that nobody misses the message or is behind on finding out the new plan, meaning that everyone is always pushing towards the same goals and generating the best results.
AJG Direct have outlined that their goals for 2016 include encouraging more company growth and looking at further expansion of their market reach. The firm are under high demand from clients and this is reassuring to the firm who believe they have what it takes to expand their market reach across the UK and beyond.
AJG Direct is an outsourced sales and marketing firm based in London. The firm specialises in a personalised form of direct marketing which allows them to represent their clients’ brands through face-to-face marketing campaigns. By connecting with consumers through one-to-one communications the firm are able to encourage personal and long-lasting business relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.