With recent sporting events outlining the importance of developing a competitive spirit, AJG Direct has revealed why a competitive drive is vital in the sales industry.

On Sunday, 5 February 2017, one of the most spectacular Super Bowls came to an end when the New England Patriots beating the Atlanta Falcons with 34-28, after being behind with 28-3 and only little over a quarter to play. London-based sales and event marketing firm AJG Direct says that this victory demonstrates the importance of being competitive and overcoming challenges, no matter how likely or unlikely it seems to succeed. AJG Direct actively seeks out sports minded individuals, as they believe they have the competitive edge needed to succeed in sales.

Paul Gillett, Managing Director of AJG Direct, says: “Sales people must be competitive. In order to become successful in this industry, you must have the drive to win”. Paul Gillett explains that someone who wants to win is someone who is hoping to make things happen. “Effective sales people look for opportunities and put clear actions in place to get what they want and nothing can stop them until they have achieved their goal”, explains Paul Gillett of AJG Direct. “They have a winning mentality, are passionate and do as much as it takes to produce the results required and beat their competitors,” adds Paul Gillett.

AJG Direct supports competitive individuals to thrive in their business and has a number of performance-based activities and games planned every week in order to encourage their participants’ competitiveness and provide travel opportunities and other prizes for the winners. Paul Gillett of AJG Direct explains that those activities increase motivation and performance. “Working with so many competitive individuals, you can imagine that they constantly try to outrun each other’s performance in order to win the prize. The same happens on the pitch.”

Located in Southwark, South East London, AJG Direct aims to become one of the UK’s fastest growing sales and event marketing companies by systematically increasing their market share. The firm reveals that their secret to success is their competitive edge and the people they choose to work with. The firm raises brand awareness on their clients’ behalf and promotes and sells their products and services by producing quality results. AJG Direct has committed to increasing their clients’ sales by 60 percent this year, compared to 2016. Plans to expand into two further UK markets by the end of 2017 are also currently under discussion.

Sources:

https://www.theguardian.com/sport/2017/feb/05/new-england-patriots-su … ta-falcons

https://thesalesblog.com/2010/01/28/competitiveness-in-salespeople/