In the digital world; where meaningful customer interactions are few and far between, AJG Direct is adamant event marketing is more important than ever. However, a new study has shocked the firm and could change the way brands market to the Millennial generation.
AJG Direct is a London based sales and event marketing firm that boasts impressive and unique campaigns that they believe should directly be targeted at the millennial generation. The company believes that customer personalisation is more crucial than ever before, discovering a recent study that supports this brand ethos. In an industry that is seeing the transition by more and more companies into the automation of robotics, AJG Direct states that they wish to keep the human touch.
The recent research, which surveyed 600 shoppers of different generations, outlined that the millennial generation was the most receptive of those surveyed, valuing face to face interaction with store representatives highly. The study also found that the baby boomer generation was surprisingly more inclined to dislike interaction with members of store staff, a shocking 22% describing them as ‘extremely unimportant.’
The researchers also found that the introduction of customer service automation and robots within stores could turn consumer business away. The study found that store employees were found to be highly desirable in regards to consumer queries, checkout assistance and more, a shockingly high 43% of the 600 shoppers surveyed would stop shopping at a place where robots replaced human workers
AJG Direct has found this research highly surprising, primarily because the millennial generation has grown up with a high development in technology, are often thought to be on the side of automation and digital marketing.
The firm is urging other companies to alter their marketing and sales methods to ensure that they are meeting the expectations and demands of the millennial generation. The generation is known to shape and develop varying industries, particularly a consumer-driven sector such as marketing. The firm is keen to embrace the development of digital marketing campaigns, but not at the stake of its consumers. AJG Direct will continue to listen to the needs and wants of the millennial generation.