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Most businesses have fairly uniform goals, in addition to some unique objectives specific to a particular company. One of the most common goals for businesses is to be in a situation in which high-growth is present. Even with large amounts of success along these lines, it can be difficult to navigate the challenges that such conditions present. The maintenance of large amounts of growth is not solely contingent upon initial intelligence and action, but also persistent actions that help encourage its continuance. AJG Direct announced to its clients recently some findings that were gleaned from an important and informative book titled “Mastering the 7 Essentials of High-Growth Companies”.

The Director of AJG Direct, Paul Gillett, recently explained how many businesses wish for large amounts of growth but are often shocked with the consequences. “There are many ‘negative’ elements that come with a sudden expansion of a business or brand. Most notably, the growing pains affect hiring decisions, physical expansion, and whether or not the conditions merit over-working existing workers or hiring new individuals before a long-term trend has been established”, he said. In many cases, sudden growth creates chaos in offices and firms, making it very difficult on those who have set working routines.

In “Mastering the 7 Essentials…”, the author lays out the requirements in order to generate additional growth. The first component required in this capacity relates to demonstrating a value-based proposition between the brand and consumers. Marketing agencies like AJG Direct inherently understand the need to demonstrate value to consumers and work hard in order to deliver that result to clients. The book explains that the best way in order to accomplish this is to either deliver a product that performs in a faster, better and cheaper capacity, or to completely shake up the market by delivering a product that fills a previously-unfilled niche.

Finding the best way forward is every business’ mission, but building the foundations for large amounts of growth may create unintended consequences. In the book “Mastering the 7 Essentials…”, the author outlines the recipe for success – as well as the potential pit-falls that await such success – in order to give businesses more opportunities to succeed. AJG Direct and other top-notch marketing firms will continue to work with clients in order to deliver effective marketing solutions at the same time that professional advice for internal operations is provided.