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Last week AJG Direct’s Managing Director, Paul Gillett hosted a workshop for his contractors, where he explained the importance of developing emotional intelligence.

Inspired by the works of the award-winning author and leadership expert, Dr Travis Bradberry, who specifically specialises on the subject of emotional intelligence, Mr Gillett shared some of the reasons why it is important for budding entrepreneurs to work on their emotional intelligence.

According to Psychology Today, emotional intelligence can be described as an individual’s ability to manage their emotions as well as the emotions of others. Emotional intelligence consists of three components: emotional awareness; the ability to harness emotions and apply them to tasks such as thinking and problem solving; and finally, the ability to manage emotions. This can include an individual’s ability to regulate their own emotions and cheering up or calming people down.

Mr Gillett believes that due to the face-to-face nature of the sales and marketing industry, it is imperative for professionals to continue to develop their emotional intelligence in order to forge meaningful, long lasting relationships with consumers and clients. Mr Gillett explained that a professional with high emotional intelligence are more likely to succeed in the sales and marketing industry as studies have shown that emotional intelligence can predict performance.

One of the world’s premier sources of emotional intelligence, Talent Smart tested emotional intelligence alongside 33 important workplace skills. Researchers found that emotional intelligence is the strongest predictor of performance and accounted for 58% of success in all types of jobs.

Mr Gillett was astonished by the tremendous effect emotional intelligence can have on an individual’s performance and success rates and is now urging young professionals to take the time to develop this tendency.

“The studies on the link between emotional intelligence and success definitely make for interesting reading,” said Mr Gillett. He continued by stating “Not only is there evidence to show that 90% of top performers have high emotional intelligence, but studies have also shown that professionals with high emotional intelligence also earn more. As with all industries, the sales and marketing sector is a highly competitive market, which is why I think it is important to share this kind of knowledge with young professionals that will give them the competitive edge.”

Source: https://www.linkedin.com/pulse/why-you-need-emotional-intelligence-dr-travis-bradberry