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Launching a new product or service is a very exciting time for an entrepreneur, and mirrors the excitement of the unknown that came when they initially launched their business. Whilst entrepreneurs always have to be prepared to take this step into the unknown, that doesn’t mean that they have to do it blindfolded as well. Here, AJG Direct reveal the importance of testing in the world of business.

“Thorough and effective testing is essential, whether you’re in manufacturing or the service sector”, said Paul Gillett, director of AJG Direct. “We’ve recently started working with a new client in London. It’s an exciting client, and an exciting project, but we know that by carrying out pre-testing before the campaign goes live, we’ll achieve even better results for our client and for ourselves.”

Take a look at some of the great products in our world: from the iPhone to the internet, and from the Ferrari to the Segway. What connects them all? The fact that they came about as the result of hard work and thorough testing. When you develop the first prototype of a product, it can be so thrilling that you want to get it in front of the public straight away. It’s your baby, and you’re proud of it, but like all babies, it can have its teething problems. Make sure that your product or service is as good as it can possibly be before launching it to the public; in this way you can avoid the reputational damage that results from products that are less than perfect.

What’s the best way to test a product? It begins in house of course, but it shouldn’t end there. To see how a product or service really performs it needs to be looked at by people who have no prior familiarity with it. This is where market research becomes so valuable. Having a select group of members of the public to look at your product will give you a clear indication of its strengths and weaknesses. It’s essential to listen to this feedback, because it allows you to fine tune your product and make it the best it can possibly be.

“Market research is a very powerful tool, and it goes hand in hand with direct marketing”, said Paul Gillett. “Direct marketing and events based marketing not only provide a great way to boost brand awareness and increase sales, they also enable you to show new products to consumers, and hear what they honestly think about it. This can make campaigns even more successful and rewarding.”

AJG Direct are direct marketing experts. Their bespoke campaigns improve customer acquisition figures and provide returns on investment to clients in London, Leeds, and beyond.