As we enter into a new year, the thoughts of entrepreneurs inevitably turn to the twelve months ahead. Where will they be at the end of the year? What challenges and opportunities will they face? What must they do to ensure that their year is even more successful than the one that’s just gone? Creating a high quality sales plan can provide the answers to these questions, and ensure that the year gets off to a positive start. An article in Entrepreneur magazine laid out how to approach your sales strategy on a month by month basis. Here, AJG Direct review the article, and consider how businesses can become more competitive in 2015.
“I always recommend this article to entrepreneurs, as it shows the importance of doing something positive and effective every month”, said Paul Gillett, director of AJG Direct. “We live in increasingly competitive times, but hard work, careful planning, and a determination to succeed can help your business gain a real advantage over its rivals. That’s why, as the new year dawns, it’s important to hit the ground running, and keep on running to the line.”
The new year is a great time to take stock of where your business is at, and where you want it to be. That’s why the first part of the year can be so essential. Entrepreneurs who have an effective sales plan throughout these first months, can gain momentum and use it as a springboard to success for the year as a whole. In January, the article recommends creating a one page promotional piece that you can send to prospective customers. This should be a simple document, in striking colours, that includes a special offer to generate interest. Mail, or email, this to as many people as possible throughout the month.
In February, get in touch with your previous customers. Send them a thank you card, and let them know how much their custom means to you. Use March to sponsor an event. Get in touch with a local charity, and say that you’d like to help them in a fundraising campaign. Recruit volunteers and publicise the event. This can be highly motivational for you and your team, as well as providing great publicity. In April, attend a trade show, or take a booth at an event. Take your message directly out to potential customers.
“There are some great ideas in this article, but the underlying theme is to do something different every month, and give it your full commitment”, said Paul Gillett. “It also emphasises direct interaction with customers, and potential customers. This is a perfect way to make sure that your 2015 starts with a bang.”
Businesses can take their sales campaigns to the next level, thanks to the marketing expertise of AJG Direct. They help improve customer acquisition and brand growth.