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Event marketing specialists AJG Direct have revealed the 5 signs to look out for to determine when a business needs to take up event marketing.

AJG Direct specialise in event marketing because they recognise consumers’ desire for personalised experiences with their favourite brands. The firm believes that personalised events are critical for businesses to not only reach out and attract new customers, but also to connect with existing customers. AJG Direct highlights how many brands often forget to make a repeated effort with existing customers which results in losing out on valuable repeat custom.

Here, AJG Direct have revealed the five signs that validate the time when a business needs event marketing:

Your accounting colleagues don’t understand the system
If those in charge of finance don’t understand how to measure the results, AJG Direct recommend event marketing as it offers the opportunity for daily, weekly or monthly easy to measure results.

Emails double up as a to-do list
AJG Direct highlight that it is possible to lose emails about deadline dates. Event marketers know exactly when their deadline is and when their events need to be organised for.

Calculating ROI is too complicated to understand
“Tracking ROI is hard when you don’t track budgets, people, resources and tasks,” explains AJG Direct. Event Marketing makes it easy to generate and track ROI.

You use a different app for every marketing process
This can get extremely complicated and result in lost or inaccurate data. AJG Direct highlight how with event marketing campaigns data is all in one manageable place.

You don’t understand how well your campaign is performing
“You’ve got all of this data in front of you but you don’t understand what any of it means,” states AJG Direct. “Event marketing gives measurable results which are easy to determine.”

AJG Direct are event marketing specialists who choose to connect with their consumers via face-to-face marketing events. The firm outline how these events are truly personalised to suit both their clients and the consumer. By connecting with consumers on a one-to-one basis the firm are able to establish long-lasting and personal business relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

AJG Direct prefer event marketing techniques because of their personalised and dynamic nature which allows them to have real conversations with consumers to find out what they really want. This leads to measurable results as well as a high ROI for their clients.