AJG Direct is currently looking for sports stars to join their workforce of self-employed contractors, and has revealed why sports qualities are desirable in a business leader.

AJG Direct highlights how there are many similarities between a sports and a business environment. The firm states how both sectors are hugely competitive and require a person to develop their own skills to become a success. Each requires team work as well as individual growth and successes in order to succeed, and both need good players to be matched to their best positions.

Therefore, AJG Direct believes that those with sports experience can transfer many of their skills to suit a business environment. The firm outlines that sporting qualities such as being a strong team player, having a competitive edge, strong communication skills, confidence, integrity, being fair minded and negotiation are all useful skills for a business leader to possess. Paul Gillett of AJG Direct stated, “These skills transfer nicely into a business situation as many challenges in business need these vital skillsets in order to be overcome.”

AJG Direct is an outsourced sales and marketing firm based in London. The firm specialises in a unique form of direct marketing which allows them to connect with consumers on behalf of their clients’ brands at unique events. Through personalised event marketing AJG Direct is able to engage in face-to-face conversations with consumers which helps to encourage long-lasting and personal business relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

AJG Direct are currently on the lookout for strong sports leaders or those with a sporting background who have an interest in developing a lasting future in business. “We look for sports stars because we find them to be passionate and on the same wave length with our core values,” outlined CEO Paul Gillett. The firm are looking for sports stars in order to utilise their competitive personality and ambition in a successful customer acquisitions force. The role is extremely active and engaging and offers many benefits as well as advancement opportunities. The firm look for sports enthusiasts because they are often ambitious, competitive, think on their feet, willing to learn from others and are problem solvers, which reflects well in a fast-paced business environment. AJG Direct stress that these sports stars need no previous experience within sales or marketing to apply for the position.

AJG Direct are confident that sports leaders are the ideal candidates for their new business opportunities as their work rate and productivity levels are often higher than those without a sporting background. As the firm are looking to grow and expand they are looking for candidates which they feel will aid this and outline how they feel those with a sporting background are brilliant for this.