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The high street and shopping malls, not to mention the business news in our media, may still be dominated by the established big retailers, but there’s a revolution going on, and it’s being driven by the rise of independent businesses. The last few years have seen more and more small, and often creative, businesses being formed across the UK and, as an article in the Yorkshire Evening Post reveals, a clever new app can help consumers find them. Here, AJG Direct review the article and look at the benefits that the Radius app can bring.

“In recent years, increasing numbers of people have realised the freedom and rewards that being an entrepreneur can bring”, said Paul Gillett, director of AJG Direct. “This has led to a sharp increase in the number of small independent businesses, and it also brings with it increased competition. This exciting new app can transform the Leeds business scene by putting consumers in touch with independent businesses in their own locale.”

Radius is the brainchild of Leeds based entrepreneurs David and Sarah Laycock. Their company Leeds Ventures is designed to improve the visitor experience of people within the city, and this new app will certainly help. It uses Google Maps to show users all of the independent businesses in their vicinity within ten minutes walking distance, and it updates automatically during their travels.

The app recognises the importance of independent businesses, especially in a growing and cosmopolitan city like Leeds with a young population. Without the app, people looking for independent and creative outlets may struggle to find them, but Radius can help create a real synergy between the traders and their ideal customers. Developed by David Simmonds, the app is further evidence of Leeds’ growing reputation for cutting edge digital solutions.

“It’s small businesses that are behind the continued growth of the UK economy, so anything that helps them thrive has to be good news for the country as a whole”, said Paul Gillett. “That’s why I think Radius will be a huge success and it’s certainly something that I’ll be using myself. It’s also perfectly suited to expand into cities such as London, Manchester, and Edinburgh.”

Businesses of all sizes, and in all sectors, can benefit from the direct marketing expertise of AJG Direct. Their made to measure campaigns yield high quality new customers, and provide real returns on investment.