AJG Direct is a leading UK based direct marketing firm, led by managing director Paul Gillett. As an ambitious firm with huge growth plans, AJG Direct take pride in their ability to deliver excellent customer service and deliver fantastic results for their clients. The firm realise that in business It can be tempting to promise the Earth when you are trying to win a new client, but when you are not sure whether or not you can deliver what you have promised this can lead to some very rocky and stressful relationships. Here, we see Paul Gillett, managing director of AJG Direct review why he recommends to any business owner to under promise and over delivers:

‘We have found it is way better in terms of our reputation with our customers to make realistic promises of what we can do, and then work as hard as we can to exceed their expectations. When you are trying to win a new client it can be easy to promise them the moon on a stick, but in reality, that relationship can’t last if their expectations are higher than what you can really do. We are confident in what we can achieve at AJG Direct, but we also believe the best way to make our clients happy is to only tell them we can do things we know for sure that we can. We are honest about what we know we can do, and then we go the extra mile to make sure we constantly give them more.’ Stated Paul Gillett, managing director of AJG Direct.