We’re becoming an increasingly technology loving country, and advances in smart phone technology and mobile computing are snapped up by UK consumers. Occasionally, however, something comes along that is truly innovative and ground-breaking. The BBC have reported how A Google Glass modification now allows brainwave control. Here, AJG Direct review this report, and assess the impact of innovation on United Kingdom businesses.
“We are seeing technology that would have been science fiction just ten years ago, made into a reality”, said Paul Gillett, manager of AJG Direct. “These innovations are just the tip of the iceberg that could transform the way we live our lives and interact with others. It will also transform the way that people make purchases, so businesses need to be flexible enough to take advantage of the opportunities that the future holds.”
This new app, called MindRDR, wasn’t designed by Google itself, but by a UK technology start up by This Place. Google, already under pressure because of privacy concerns of both the Glass project and its search engine, has distanced itself from the project, but secretly it must be enthused by how its new technology is already being taken in exciting new directions.
The MindRDR application works by combing an EEG headset with the Google Glass hardware. The headset can measure increases in electrical activity generated by specific areas of the brain. The software measures this increase in technology and when a peak level is reached it takes a picture. When the level is reached again, it shares the picture on social media. The designers have stressed that this is the only the start of the potential that EEG connectivity can bring. It could help people with disabilities communicate with the outside world, and could also be useful in stressful fields of activity such as surgery.
“Businesses can learn an important lesson from this start-up company”, said Paul Gillett. “The public loves innovation, so businesses must be prepared to take a risk, and try something completely new. This technology could eventually be used to make the way we do business, and communicate, more efficiently. It could also be used to create exciting new ways for consumers to interact with businesses.”
It’s important that companies keep up to date with advances in technology, and changes in the way that their consumers communicate. Direct marketing should be targeted at these new platforms, to attract new customers. AJG Direct are specialists in innovative marketing campaigns that produce substantial benefits.