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As specialists in customer retention, AJG Direct have been shocked by recent statistics which show many businesses are struggling to keep loyal customers.

In a recent article published by emarketer.com on March 23rd 2016, a survey conducted by B2B International was published, revealing some shocking statistics about the hurdles businesses faced in 2015. AJG Direct were shocked to discover that retaining customers and increasing brand awareness were top challenges that B2B marketers faced last year. In 2014, 44% of respondents had felt that making customers more loyal was a leading business challenge, however in 2015 this rose to 54% of marketers who said they faced this problem.

Managing Director Paul Gillett at AJG Direct is particularly concerned for businesses that are struggling to keep loyal customers and attract further brand awareness, as these are crucial elements to business success. He believes that in order to survive and ultimately thrive as a business, it is important for businesses to figure out how they are going to attract new customers and then keep those customers loyal to their business. AJG Direct are confident that without these strategies and methods in place businesses will struggle to succeed.

At AJG Direct, Paul Gillett has several strategies in place in order to achieve customer retention and brand awareness. The firm specialise in personalised marketing techniques in order to connect with their customers on a truly personal level, helping them to understand the brand, the products and the services on offer. By really getting to know their customers, AJG Direct are able to offer the most beneficial product or service to the consumer. MD Paul Gillett states that this leads to consumers returning to the brand again and again because of the personalised service that they receive. Therefore, AJG Direct believe that more businesses should offer personalised marketing solutions in order to drive brand loyalty and brand awareness.

AJG Direct is an outsourced sales and marketing firm based in London. The firm specialise in a unique form of personalised marketing on behalf of their clients’ brands. By connecting with consumers on a face-to-face basis, AJG Direct are able to establish long-lasting and personal business relationships between brand and consumer. The firm state how this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

AJG Direct’s MD Paul Gillett hopes that 2016 will see many businesses understand more about what their consumers’ desire, leading to stronger strategies in customer retention and brand awareness.

Source: http://www.emarketer.com/Article/Customer-Retention-Brand-Awareness-Growing-B2B-Challenges/1013746