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AJG Direct Announce a Successful Start in Leeds

Starting a business is often a brave move, but when carried out with the right planning and a strong strategy, it can be a very exciting and positive thing. Direct marketing specialists AJG Direct have recently opened up in Leeds, and are already seeing great results, with their clients reporting that they are giving them the highest averages in the country. Managing director Paul Gillett comes from a strong marketing background in London, and here, he discusses some of the reasons why he believes the first months in business for AJG Direct have been so positive:

‘One of the very basic things we have relied on is a strong work ethic within our office. Building a new businesses and getting it to perform at its best is not something that happens by magic, and everyone was aware from the start that it was going to require a lot of hard work over a sustained period. We made sure we had the right people on board to put in everything it took to hit the ground running and make AJG Direct an attractive company for our clients to work with from the very start.’ Paul Gillett began.

‘We also have a very targeted strategy. We specialise in working with clients in the telecommunications sector, something I have a lot of experience with, so we were looking at a market we truly understand. It is vital to be able to talk to clients in their own terms and to know what really works and doesn’t work in their industry, and this is something we are able to offer by specialising in this field rather than aiming to provide the kind of solutions we do to a massively diverse range of businesses.’

‘There was also a lot of planning before we opened our doors here in Leeds. We wanted to make sure we knew exactly what we were doing and what our initial objectives were going to be. We needed to establish our culture and our identity as a company so we could drive things in the right direction in these early days.’ he continued.

‘So far, we are really delighted with how things are going and we feel like our hard work to date has paid off. But this, if anything, means we have to work even harder. We certainly won’t be taking our foot off of the accelerator at any point. We will be looking to grow what we have and keep on providing our clients with the best possible solutions.’


Paul Gillett of AJG Direct Discusses How His Background in London Has Helped Him Find Success in Leeds

For a true professional, every role offers some useful experience that can be taken on to future jobs or business ventures. The same can certainly be said for locations. Every city has its own business culture, and when relocating, wise professionals try to consider what they can bring from previous working environments to help in their new position. Paul Gillet is a highly experienced senior executive, and is the managing director of AJG Direct, a new direct marketing company who have been seeing very impressive results from their first few months in business. AJG Direct are based in Leeds, however Paul Gillett gained his wealth of industry and business experience in the London market. 

Here, he talks about why he believes his experiences in London have helped at AJG Direct:

‘There is no doubt that the business culture in London is unique in the UK. It is probably unique in the whole world, in reality. You are in a hugely competitive environment, both in company and individual terms. Every business has to fight very hard to gain and keep its share of the market, and every person needs to continuously prove their worth to their employer. This competition also means that when you do find great talent, you have to work hard to keep them.’ Paul Gillett explained.

‘Working in this kind of environment makes you highly aware of your industry, and very focussed on your own performance. It is the companies who have their finger on the pulse who thrive, and people with a strong work ethic who reap the benefits of this kind of culture. It may sound horribly stressful, but actually, a lot of people and companies really thrive on working at this kind of pace and intensity. It is exciting, it keeps you motivated, and you can achieve a lot.’

‘Leeds is a much smaller market, yet holds just as much potential as other emerging cities around the UK.  AJG Direct don’t only do business within the local market, so it is important to employ a lot of the same attitudes that are typical in London to gain an edge in any location. London is a highly competitive market, to survive you have to be hard working, innovative and truly understand your market, and those are all values we really want associated with our company. I love Leeds and looking forward to making it my home for now. I think Leeds as a city has it’s own personality and potential. The people of Leeds definitely make it special place and a city I am proud to call my home.’

London and Leeds may be very different cities, but Paul Gillett believes his background in London is a real asset in guiding AJG toward success.


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