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Entrepreneur Paul Gillett of direct sales and marketing firm AJG Direct in London illustrates how positive thinking can help lead a company to success.

Direct sales and marketing firm AJG Direct’s Managing Director Paul Gillett places emphasis on a company’s ability to encourage a positive culture that runs throughout the business. By encouraging staff to take a positive approach to their work it allows creativity and solution-orientated focus to remain dominant in daily activity.  When a worker embraces obstacles and utilises them as an opportunity to learn a new skill or develop a new strategy, it can streamline business processes and increase productivity.  On the flipside, negativity can spread through a business like a disease, and negatively impact the overall team spirit and morale. A company whose culture isn’t focused around success can scupper business opportunities, hinder growth and cause a firm to struggle to maintain a strong workforce.

MD Paul Gillett at AJG Direct shares his reasons for maintaining a positive working environment:

Don’t blame others. As a business owner or leader it is fundamentally important to lead by example. By demonstrating strategies and approaches that encourage a positive aura, it will lead others to adopt personal strategies.

Fuel the ride with positive energy. By adapting a positive attitude to life it will transfer throughout.  Being mindful of thoughts helps words and actions maintain a positive direction.

Lead with optimism. Believe in the processes and envisage the success of a process and it will help obstacles become learning opportunities.

Stop complaining without solutions. When complaining about a situation or outcome it should be met with two possible solutions to encourage problem solving attitudes.

Find your “why.” By choosing a team that shares the same values it becomes easier to maintain a culture that matches the company’s brand.  It is more difficult to instil values than skills, keep this in mind when recruiting advises the firm.

Share it at work. Ensure all workers understand the company’s vision, brand message and goals.  This will add purpose to each project and task.

Based in London, AJG Direct is one of the country’s fastest growing sales and marketing companies, offering brands effective solutions to increase market awareness and boost sales. Through face-to-face presentations and promotions the firm offer their clients’ prospects a highly personalised experience, tailoring their services to meet individual needs. This approach improves customer relationships, which allows their clients to gain a positive market reputation and an increase in brand loyalty.

The firm invests heavily in team building exercises and expect the maximum effort achievable in all business activity.  AJG Direct values each and every individual involved with the firm and takes the time to encourage personal goal setting and evaluation regularly.  They believe it is their consistent strive for excellence that keeps their company’s culture positive.